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Non-traditional financial services

Published on .

Gfn.com, the Gay Financial Network, broke its first ad campaign last week, touting its online services for gay and lesbian consumers. The $6 million print and online campaign will run in mainstream publications including Entertainment Weekly, Money, Out, The Wall Street Journal and Time. Ads, from Mad Dogs & Englishmen, New York, feature traditional bankers missing the point that their customers are gay.
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