×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Trailblazing in Russia

Published on .

General Motors Corp. and Elabuga Automotive Works have formed a joint venture to build and assemble up to 50,000 Chevrolet Blazer sport utility vehicles annually in Elabuga, Tatarstan. The SUVs will be sold in the former Soviet Union markets. The project--the first automotive joint venture in Russia by a North American manufacturer--is subject to approval by the Russian government. Production could begin within 24 months from the final approval date. Marketing and distribution of the Blazers will be handled through the existing GM franchise network and by newly appointed distributors of the joint venture.

Most Popular
In this article: