TRANSACTIONS;NEW ON THE MARKET;ASIANA AIRLINES TAKES OFF WITH NEW AD ON CNN

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Asiana Airlines

International

Broke: Feb. 6, 10:13 p.m. (ET)

On: CNN (news)

Length: 30 seconds

The spot scans the outside of the Asiana aircraft, the cockpit and a flight attendant as an announcer states that the world's environment and the health of its people are important, "Which is why Asiana was the first airline with smokefree flights worldwide."

Kawasaki water vehicles

Broke: Feb. 5, 10:23 p.m. (ET)

On: ESPN (college basketball)

Length: 30 seconds

This spot shows an empty house with a greeting on the answering machine stating the family has taken off on their Jet Ski.

`People'

Broke: Feb. 5, 3:51 p.m.

On: Lifetime (movie)

Length: 15 seconds

People pitched its Feb. 12 issue, "Greatest Love Stories of the Century," as "A special Valentine's Day look at the people we love, in love."

`The Wall Street Journal'

Broke: Feb. 3, 8:14 p.m. (ET)

On: Headline News

Length: 30 seconds

While the camera zooms in on two men in separate offices an announcer describes the various ways in which the men are alike. "The difference lies in what each knows and how each makes use of that knowledge. And that's the purpose of The Wall Street Journal, it gives you knowledge. Know-ledge you can use to get ahead."

Callaway golf clubs

Broke: Feb. 3, 6:44 p.m. (ET)

On: ESPN (golf)

Length: 30 seconds

A group of caddies are talking about golf clubs while one caddy searches for a ball. A voice-over says "Big Bertha woods and irons, the No. 1 choice of caddies everywhere."

Ralston Purina Co.

Broke: Feb. 2, 8:57 p.m. (ET)

On: USA (station break)

Length: 30 seconds

A voice-over announces a chance to win a trip to the 1997 Westminster Kennel Club Dog Show as clips of dogs are shown playing. The competition is sponsored by Ralston Purina.

Source: RTV's IQ-2000 Competitive Advertising Database

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