TRANSACTIONS;NEW ON THE MARKET;MOUNTAIN DEW OFFERING PAGERS IN A NEW SPOT

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Mountain Dew

Client: PepsiCo

Agency: BBDO Worldwide, New York

On: NBC ("Fresh Prince of Bel-Air")

Broke: May 27, 8:02 p.m. (ET)

Length: 30 seconds

The Dew crew pitches Mountain Dew by offering a Motorola pager for $35 plus 10 proofs of Mountain Dew purchases. The promotion doesn't end there, as each week other deals will be offered.

Lucky Charms

Client: General Mills

Agency: Saatchi & Saatchi Advertising, New York

On: Nickelodeon (station break)

Broke: May 27, 11:59 a.m. (ET)

Length: 30 seconds

Lucky Charms chimes in with its special Olympic edition from General Mills. These charms come in red, white and blue and in the shape of stars, rainbows, Olympic medals and torches.

Honda

Client: American Honda Motor Co.

Agency: Rubin, Postaer & Associates, Santa Monica, Calif.

On: ESPN (U.S. 500)

Broke: May 26, 2:36 p.m. (ET)

Length: 30 seconds

A pit crew is shown, being timed, working on an Indy car, with the tagline, "At Honda we've been refining."

Sprint

Client: Sprint Corp.

Agency: J. Walter Thompson USA, San Francisco

On: CBS ("CBS Sunday Night News")

Broke: May 26, 12:09 a.m. (ET)

Length: 30 seconds

In this testimonial-style commercial Sprint Business pushes its Data Network that allows instant company widecommunication from coast to coast. The spot uses the tagline, "We'll help your business, do more business. Call Sprint Business."

Reebok

Client: Reebok International

Agency: Leo Burnett USA, Chicago

On: NBC (NBA Playoffs)

Broke: May 25, 3:38 p.m. (ET)

Length: 30 seconds

In this humorous spot, football superstar Emmitt Smith writes a letter to the International Olympic Committee in the hopes that football will be made an official Olympic sport. With the tagline "That's my dream and this is my planet."

Source: RTV's IQ-2000 Competitive Advertising Database

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