TRANSACTIONS;NEW ON THE MARKET;PEPSI-COLA TOUTS APPAREL LINE IN NEW CAMPAIGN

Published on .

Pepsi-Cola

Client: PepsiCo

Agency: BBDO Worldwide, New York

On: NBC ("Fresh Prince of Bel Air")

Broke: May 20, 8:37 p.m. (ET)

Length: 30 seconds

A group of college guys encounter groups of college women decked out in Pepsi wear with supermodel Cindy Crawford making an appearance.

French's mustard

Client: Reckitt & Colman

Agency: Warwick Baker & O'Neill, New York

On: WPIX (movie)

Broke: May 20, 9:13 p.m. (ET)

Length: 15 seconds

Character actor Steven Randazzo, in a kitchen, explaining that to make a great sandwich you have to, "Start with a great mustard."

Chevrolet

Client: General Motors Corp.

Agency: Campbell-Ewald, Warren, Mich.

On: ESPN (U.S. Olympic Trials)

Broke: May 20, 12:33 a.m. (ET)

Length: 30 seconds

This spot salutes Chevy's past and present with various Chevy hubcaps and logos from over the years. The tagline is "Genuine Chevrolet year in, year out."

Snickers

Client: M&M/Mars

Agency: BBDO Worldwide, New York

On: TNT ("Inside the NBA")

Broke: May 20, 12:22 a.m. (ET)

Length: 30 seconds

This spot shows an elephant swimming across the ocean, going through traffic on the freeway and going into an office building kiosk and grabbing a Snickers candy bar without paying. With the tagline, "Now Snickers has even more peanuts, tons of them."

Anheuser-Busch beers

Client: Anheuser-Busch

Agency: Goodby, Silverstein & Partners, San Francisco

On: WNYW (hockey)

Broke: May 19, 5:32 p.m. (ET)

Length: 30 seconds

This beer appreciation spot features two middle-aged men reminiscing about the past while holding cucumbers as if they were beers. The tagline is "It'd be weird without beer."

Source: RTV's IQ-2000 Competitive Advertising Database

In this article:
Most Popular