TRANSACTIONS;NEW ON THE MARKET;PETS AND FOOD STEP INTO NEW TV CAMPAIGNS

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Whiskas cat food

Broke: Jan. 29, 12:29 p.m. (ET)

On: WTBS ("Perry Mason")

Length: 30 seconds

A cat is shown gazing at the moon and playing with a ball while his owner lovingly describes the cat's beautiful coat, agility and muscle tone and explains that Whiskas supplies the protein that makes this possible.

Aqua-fresh

Whitener

toothpaste

Broke: Jan. 31, 12:54 a.m. (ET)

On: CBS ("The Late, Late Show")

Length: 15 seconds

A woman talks about whiter teeth as another compares Aqua-fresh to Crest and Rembrandt.

Reebok footwear

Broke: Jan. 29, 1:39 p.m. (ET)

On: MTV (music videos)

Length: 15 seconds

A man is shown shaving the images of the Reebok Mobius shoe collection in his hair as music plays in the background.

Campbell's

Chunky soup

Broke: Jan. 29, 9:38 p.m. (ET)

On: TVFN ("Too Hot Tamales")

Length: 15 seconds

In this spot a man is left home alone while his wife visits her mother, and he has to feed himself-with Chunky soup.

Pro Plan pet food

Broke: Jan. 29, 10:23 p.m. (ET)

On: TVFN ("Taste")

Length: 60 seconds

Several healthy looking dogs and cats are shown while an announcer tells what is different and better about Pro Plan brand pet food and then gives an 800-number.

Payless

ShoeSource

Broke: Jan. 29, 10:43 p.m. (ET)

On: ABC ("American Music Awards")

Length: 15 seconds

Payless ShoeSource tells New York about its dollar-off sale as shoes disappear from the screen.

Red Lobster

restaurants

Broke: Jan. 29, 11:45 p.m. (ET)

On: TVFN ("TV Dinners")

Length: 30 seconds

This spot pitches the One Pound Dinner Party including lobster, king crab and shrimp as a waitress is shown delivering the deals.

Source: RTV's IQ-2000 Competitive Advertising Database

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