TRANSACTIONS;NEW ON THE MARKET;PLYMOUTH ROLLS WITH NEW ADS FOR THE BREEZE

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Plymouth Breeze

Client: Chrysler Corp.

Agency: Bozell Worldwide, Southfield, Mich.

On: WNYW ("Melrose Place")

Broke: April 15, 8:05 p.m. ET

Length: 30 seconds

This spot looks forward to the summer season, featuring people getting in and out of the Breeze as the car imitates an amusement park roller coaster ride. "The new Plymouth Breeze. Please, keep all hands and arms inside the vehicle until the ride comes to a complete stop."

Tagamet HB

antacid

Client: SmithKline Beecham

Agency: Ogilvy & Mather, New York

On: ABC (skating)

Broke: April 13, 9:04 p.m. ET

Length: 30 seconds

Tagamet pitches its over-the-counter heartburn medicine, in a commercial taking on Pepcid AC and new rival Zantax 75: "Tagamet HB is the only one in a full prescription strength."

Nissan Altima

Client: Nissan Motor Corp. USA

Agency: TBWA Chiat/Day, Venice, Calif.

On: Sports Channel ("Club Golf")

Broke: April 13, 12:09 a.m. ET

Length: 30 seconds

Nissan Motor Corp. USA promotes its lease for its Altima brand for the spring, "As winter turns into spring this could be turning into your driveway. Lease a Nissan Altima GXE, no down payment, just $239 a month for 39 months."

Ice Breakers gum

Client: Nabisco

Agency: FCB/Leber Katz Partners, New York

On: BET ("Video Soul")

Broke: April 15, 8:31 p.m. ET

Length: 15 seconds

This commercial launches the new Ice Breakers gum brand. "The only gum with mint capsules filled with special breath fresheners for a minty mouth and clean breath."

Ray-Ban sunglasses

Client: Bausch & Lomb

Agency: Arnell Group, New York

On: ESPN (tennis)

Broke: April 13, 1:26 p.m. ET

Length: 30 seconds

Track star and Olympic gold medal winner Jackie-Joyner Kersee discusses staying cool while under the fatigue of practice in her Ray-Ban sunglasses. The tagline for the commercial: "That is what practice is all about, Ray-Ban."

Source: RTV's IQ-2000 Competitive Advertising Database

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