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TRANSACTIONS

Published on .

image of the week: Olympic long-jumper Mike Powell clears a Ferrari in a spot that compares qualities of the car, like aerodynamic design, to Fila USA's new Mike Powell XT shoe. Fila, which is not an official Olympic sponsor, is in the midst of a $16 million summer marketing blitz, with ads from FCB/Leber Katz Partners, New York.
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