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Transitions Optical scopes out Saatchi

Published on .

Transitions Optical, Pinellas Park, Fla., named Saatchi & Saatchi, New York, agency of record on its estimated $75 million global account. Saatchi won the account for the marketer of tinted eyeglass lenses in a three-way race with Young & Rubicam, New York, and Euro RSCG Tatham, Chicago. Saatchi's Paris branch has handled the client's European account for the past three years.

Copyright June 2000, Crain Communications Inc.

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