Travel dot-com creates custom content for 'IHT' advertisers

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PARIS--The advertising department of the International HeraldTribune, the Paris-based international newspaper, and Internet company, San Francisco, have teamed up to offer to IHT'stravel and hospitality advertisers's up-to-the-minute "insider" news about 30 of the world's leading business cities. will provide a private-label version of its Web site to IHT's advertisers, which include British Airways, Singapore Airlines, Starwood and Hilton Hotels.

"We can provide any client the opportunity to present the highest- quality information to better serve their customers' travel needs on the road," says Andrew Thomas, IHT global client director, Singapore.

"By leveraging our knowledge of the industry and our global network, we also can help clients turn their private-label sites into e-commerce profit centers for advertisers."

The first client sites are scheduled to go live this summer and will cover's existing 14 cities in North America, and 16 major business destinations in Asia and Europe. offers a weekly e-mail alert and provides services such as booking restaurant reservations and buying event tickets to make the business traveler's trip more enjoyable and productive.

With this alliance, the IHT's advertising department is creating custom content for these client sites and is using its in-depth client knowledge to make each site unique. Client companies will share in revenues generated from transactions conducted on the site.

"With little or no marketing effort, hotels and airlines have enjoyed initial reservation successes on the Internet," adds Malcolm Kaufman, CEO of in San Francisco.

"The IHT/ package will allow them to deliver a powerful differentiator that will enhance relationships with their customers, ensuring repeat visits on a frequent basis."

Copyright April 2000, Crain Communications Inc.

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