American Society of Travel Agents, an Alexandria, Va.-based trade group, plans to produce a second commercial next year to counter arguments that travel agents are losing relevance with the rise of the Internet as a trip planner. ASTA launched a "fight-back" TV and print effort last year with the tagline "Without a travel agent, you're on your own." The TV spot from New York agencies Spring O'Brien and M&C Saatchi continues to run on the Travel Channel. The association also has developed a new group of print ads, available to members on its Web site (astanet.com), that can be customized and used locally by travel agents in their markets. Separately, ASTA said it signed a deal with Scholastic Parent & Child to sponsor a special travel section in the February/March 2001 issue in a move to reach parents planning spring break vacations.
Copyright September 2000, Crain Communications Inc.