Silky-voiced, shapely young woman recites various elements of a "new constitution for the world" (among them: "Article 1, Section 3, we shall form a more perfect union" and "Article 4, Section 7, work shall be abolished"), while she and male companion frolic, embrace underwater and go boating in tropical settings. Spot closes with a shot of one of the Norwegian Cruise Line ships. Category winner also was named best in cinematography (see Craft category winners on Page S-9).
UAL Corp.-United Airlines: "Tempest" ( Leo Burnett USA; Steve and Linda Horn; :45). Storm as metaphor. Torrential rain disrupts a business meeting-in a conference room, no less! As drenched people argue vociferously and water swamps the table and soaks the paperwork, the Gene Hackman voice-over says, "The forecast called for a calm, quiet meeting, but a tempest rages instead" and adds that United "has prepared a place above it all with worldly comforts that refresh, restore and renew. United Airlines, the calm before-and after-the storm." Spot ends onboard a plane, where one of the meeting participants, still soaked and dumping water out of his shoe, rejects with a slight smile the offered moist towel, leans back and relaxes.