Travel sites, especially those of airlines, are taking off as a Web destination, according to a survey this summer by NPD Group, Port Washington, N.Y. The survey found about 70% of surfers visited travel-related sites, and of those, more than 80% visited airline sites. In addition, visitors to hotel sites, car rental sites, Expedia.com and ITN.com have tripled in the last 18 months. Visitors primarily were interested in price comparisons, the survey found, with less than half booking online.
Copyright August 1998, Crain Communications Inc.