Internet travel agency travelbyus.com, Vancouver, this month launches itsfirst major national U.S. push, featuring actor James Caan as its celebrityspokesman. Ads will roll out gradually starting by the end of January,using national outdoor, radio, TV and newspapers. Travelbyus described thecampaign as a multimillion-dollar undertaking that will be funded with aportion of $20 million in funding raised in December. Gotham Media Group,Portland, Ore., handles.
Copyright January 2000, Crain Communications Inc.