TRAVELOCITY HOPES CO-BRANDING VENTURE IN ASIA TAKES FLIGHT

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TOKYO -- Travelocity, the U.S.-based online travel Web site, plans to participate with leading airlines in the Asia-Pacific region in a large-scale co-branded online travel exchange.

The new exchange's participants include 15 major regional airlines: Air New Zealand, All Nippon Airways, Ansett Australia, Cathay Pacific Airways, China Airways, Eva Air, Garuda Indonesia, Japan Airlines, Malaysia Airlines, Northwest Airlines, Qantas Airways, Royal Brunei Airlines, Silk Air, Singapore Airlines, and United Air Lines.

The pan-regional exchange, which plans to start a business-to-consumer Web site this year, will offer a full spectrum of travel services, including air and hotel reservations, car rentals and land tours.

"It will also cater to market-specific needs, an important feature for any e-commerce business in the region, given the diversity of cultures and languages," said a company spokesman.

Adds Terrell B. Jones, president and CEO of Travelocity: "Our participation in this venture furthers our growth in the international marketplace, strengthens our position as the leading online travel site and expands our global brand presence." -- Campbell Gray

Copyright April 2001, Crain Communications Inc.

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