Mr. DiCaprio settled for second place with 7.5 points and seven covers, ranging from the National Enquirer and Star to Entertainment Weekly, People and TV Guide, in the wake of "Titanic" fan ardor.
In a fitting post-Oscar trend, movie stars nearly swept the top 10. Coming in third was affable Hollywood leading man Tom Hanks, with 6 points. Fourth place was a tie between Oscar winner Kim Basinger and Madonna, each with 5. Sixth place was another tie, between the real-life commander in chief, President Clinton, and perky actress Meg Ryan, each with 4.5 points. Joaquin Phoenix and Rosie O'Donnell each had 4.
The 10th slot brought a three-way tie, with Ashley Judd and Barbara Walters gaining 3.5 points, along with country music legend Tammy Wynette, who died last month.
Cover Story is Ad Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading publications.