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Treasury Department to use ads to market bonds

Published on .

The Department of the Treasury hinted it would begin using paid advertising to market savings bonds and other debt bonds it offers. The department, which currently uses Ball Advertising, Lancaster, Pa., for its mostly public-service advertising, announced it would shortly solicit bids for a program that could spend up to $33 million over five years for advertising, public relations and media relations. Normally the bidding figures used by the government are significantly higher than what will actually be spent.

Copyright December 2000, Crain Communications Inc.

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