THE NEXT TREND;SOME ASSEMBLY LINE REQUIRED; FUNG-OVER

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Contest #473: Have you ever wanted to know the thrill of firing a hundred thousand IBM employees? Or order the recall of a million packs of defective cigarettes and explain to stockholders why the company could lose $200 million because some guys on an assembly line messed up in making a couple zillion filters? You could, if these various companies follow Saturn's recent example and create promotions that offer their consumers the chance to be an employee for the day. Help them consider the ramifications: Come up with the next company to undertake an employee-for-a-day promotion.

And now for the results of Contest #469: We asked you for an image makeover for Dennis Fung, the criminologist raked over the coals by the O.J. Simpson defense team:

First Prize: Mr. Fung checks into the new Richard M. Nixon Reputation Rehabilitation Wing of the Betty Ford Clinic (recent graduate: Mike Tyson). First, you learn to forgive yourself. Then, write a series of quasi-intellectual books on world politics, claim to advise current world leaders, appear on a 12-part David Frost interview, then pass away. Jack Huber, proofreader and editor, Kingswood Advertising, Ardmore, Pa.

Second Prize: In a remake of the TV series "Quincy," Mr. Fung will play a young assistant medical examiner. Playing the Jack Klugman part will be Sen. Al D'Amato, he of the tasteless Judge Ito jokes, and every week, Americans will eagerly await Quincy's next side-splitting Asian-American imitation and Dennis' sassy comeback. Thomas Hinkes, writer, Chicago.

Third Prize: Dennis launches a new bright blood red men's cologne, Fung! Tagline to arty David Lynch-directed spots: "Are you bold enough to have your softer, vulnerable side exposed? If so, maybe you're ready for Fung!" Suzanne Nickelson, marketing director, Abington Savings Bank, Jenkintown, Pa.

Entries for Contest #473 must be sent by June 19. Send entries to T.N.T. Contest #473, Advertising Age, 6500 Wilshire Blvd., Suite 2300, Los Angeles, Calif. 90048, or fax them to (213) 655-8157. Please include, legibly, your name, title, company, address and daytime phone number on the sheet with your entry. Users of the online Prodigy service can file T.N.T. entries to Ad Age through the Prodigy Bulletin Board. Top three winners win T.N.T.-shirts. Entries become property of Ad Age and cannot be returned.

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