THE NEXT TREND; TOONED UP AND READY TO ROLL A BRIDGE TOO FAR;

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Contest #475: "The Bridges of Madison County" stinks. Really, it does. It reeks of jasmine, warm creamy cocoa, precious wood and rich, warm vanilla. This, according to the press release, is Bridges Eau de Parfum, a fragrance inspired by the Warner Bros. film. Also in stores is a collection of "Bridges" apparel. We're not talkin' cheap T-shirts and caps, but slinky nightgowns and Polos. It's Love Stuff for the movie-going romantic, and WB wants to make more of it but they need some ideas. T.N.T.ers: come up with the next licensed product inspired by "The Bridges of Madison County."

And now for the results of Contest #471: we asked you for the next cartoon to be turned into a movie, plus promotional partners:

First Prize: Scooby Doo, starring Jim Carrey (Shaggy), Val Kilmer (Fred), Pamela Anderson (Daphne) and Comet, the dog from "Full House," as Scooby. Plot: While on vacation in Hollywood, the kids are scared away from Brentwood by O.J. Simpson and Johnnie Cochran posing as ghosts who try to keep Scooby and the gang from finding the murder weapon! Dodge ties in to promote its 1996 Dodge Mystery Machine Caravan. Stephen Screni, MIS director, and Charlene Pansano, director of advertising, Tire Service Co., Plymouth Meeting, Pa.

Second Prize: Brigitte Bardot, Jane Fonda and Nancy Sinatra are the new "Josie and the Pussycats." The Pussycats are getting older, and plastic surgery and liposuction restores their sex-kitten status. The plot revolves around preventing a certain Atlanta-based TV mogul from gobbling up the entire entertainment industry. Promo partners: Revlon, Victoria's Secret, Wonderbra and Playboy Enterprises. Lisa Magana, graphics and publications specialist, Joliet Junior College, Joliet, Ill.

Third Prize: Bill Cosby takes a shot at the big screen with "Fat Free Albert," a movie about an overweight inner-city kid who loses weight by eating fat-free foods. In the final scene, Albert and the gang are caught breaking into a Snackwell's (promo partner) warehouse to steal some cookies. Denzel Washington, stuffed with pillows, stars. Neal Lieberman, marketing consultant, On Campus Marketing, Bethesda, Md.

Entries for Contest #475 must be sent by July 3. Send entries to T.N.T. Contest #475, Advertising Age, 6500 Wilshire Blvd., Suite 2300, Los Angeles, Calif., 90048, or fax them to (213) 655-8157. Please include, legibly, your name, title, company, address and daytime phone number on the sheet with your entry. Users of the online Prodigy service can file T.N.T. entries to Ad Age through the Prodigy Bulletin Board. Top three winners win T.N.T.-shirts. Entries become property of Ad Age and cannot be returned.

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