Contest #466: That silly rabbit almost pulled it off. He had the perfect plan and executed it to perfection. Dressing up in that Ordinary Joe human being outfit and coolly purchasing a box of Trix like any Ordinary Joe human being would. If only he had remembered to buy more milk. Silly rabbit.
The new California Fluid Milk Processor Advisory Board's spot-a cross-promotion with Trix cereal-is definitely a treat, meriting four stars from Ad Age ad critic Bob Garfield. (Credit Goody, Silverstein & Partners, San Francisco, for ingenuity.) But both we and Bob wonder: "which venerable ad character will next appear in a cross-promotion?" We're hoping you have the answer.
Weight not, want not
And now for the results of Contest #462: We asked you for the next product that could help cure the "morbidly obese":
First Prize: Prozsnack: The crunchy new personality snack that lets you eat your way to a better, bigger you. This new over-the-counter drug combines the best ingredient of Prozac with modern snacking technology to create a new snacking sensation. Don't settle for fat and morbid. Grab a bag of Prozsnack and be fat and happy! Howard Weisman, marketing executive, Warner-Lambert Co., New Jersey.
Second Prize: The next new product will be a chemically treated cap for teeth. This cap will send a shocking sensation through the nerves in your teeth, every time it detects a high percentage of fat content in the food you are eating. The cap can only be installed by a dentist and therefore can only be removed by a dentist, thus causing the patient to lose weight in a healthy manner without will power. Tagline: "Where there's no will there's still a way!" Susan Lauritzen, production manager, and Kimberley Pannell, technical designer, Twin Plant News, El Paso, Texas.
Third Prize: From the maker of The Club anti-theft device comes the Chub Club anti-heft device. Chub Club adapts to secure refrigerator, icebox and pantry doors, effectively keeping obese overeaters locked out of food-storage areas. Available at weight-loss centers and most hardware stores. "They can't grub when you've got The Club!" Norris Bohn, creative director, Bohn Adventures, Winston-Salem, N.C.
Entries for Contest #466 must be sent by April 24. Send entries to T.N.T. Contest #466, Advertising Age, 6500 Wilshire Blvd., Suite 2300, Los Angeles, Calif. 90048, or fax them to (213) 655-8157. Please include, legibly, your name, title, company, address and daytime phone number on the sheet with your entry. Users of the online Prodigy service can file T.N.T. entries to Ad Age through the Prodigy Bulletin Board. Top three winners win T.N.T.-shirts. Entries become property of Ad Age and cannot be returned.