THE NEXT TREND

By Published on .

Guest host? Belushi's ghost

Contest #465: And this just in from New York Magazine: "Saturday Night Live" is still dead. It seems every Tom, Dick and Entertainment Weekly are eager to jump on "The Death of SNL" bandwagon. Such stories about NBC's seminal sketch comedy show do have merit: It has stunk up the airwaves of late. And rumor has it recent guest-host Paul Reiser brought his own writers to punch up his jokes. But ratings are strong and advertisers haven't bailed-yet. So come on, you not-ready-for-prime-time copywriters: come up with the next way NBC can revamp "Saturday Night Live."

The Nells have it

And now for the results of Contest #461: we asked you for the next ad campaign to use Jodie Foster as "Nell" in an ad campaign and you gushed this gibberish:

First Prize: Mattel launches a new line of Backwoods Barbies, beginning with a Nell doll, "bafuted" (barefooted) and dressed in a "berlp" (burlap) dress, which can recite her favorite Bible verses in distinctive Nellspeak with the pull of a string. She's Barbie's distant cousin from "Katcky" (Kentucky) and also comes with a "hosca" (horse and carriage). Joel Lee Thames, media information assistant, Longshore Media Development Group, Montgomery, Ala.

Second Prize: Say, Nell, what's in a Big Mac? "Twall beep laddies, geisha source, speck a leash, pick a runyon, in a swastika beep sun!" Well, of course, she's not even close, but that just goes to show that you don't have to have any idea what we put in a Big Mac to enjoy one! Jack Huber, proofreader, Kingswood Advertising, Ardmore, Pa.

Third Prize: George Bush, planning a surprise comeback bid for the presidency in '96, takes on Nell as his vice president. In an ad, Nell affirms Bush's stand on taxes by perfectly mimicking her running mate, "He's na ga' do it," and suddenly, Nell's seemingly unintelligible gibberish becomes all too clear. Don Hauptman, copywriter, New York.

Entries for Contest #465 must be sent by April 17. Send entries to T.N.T. Contest #465, Advertising Age, 6500 Wilshire Blvd., Suite 2300, Los Angeles, Calif., 90048, or fax them to (213) 655-8157. Please include, legibly, your name, title, company, address and daytime phone number on the sheet with your entry. Users of the online Prodigy service can file T.N.T. entries to Ad Age through the Prodigy Bulletin Board. Top three winners win T.N.T.-shirts. Entries become property of Ad Age and cannot be returned.

In this article:
Most Popular