Don't medal with us
Contest #463: The question isn't who will "ambush" the sponsors of the 1996 Summer Olympics in Atlanta, it's who won't. Who won't be able to resist tapping into the biggest sports marketing event this country has ever seen? (For the record: The Atlanta Olympics megahype began in this column.) The Olympics are threatening to embarrass and even sue any marketer that even mulls an ambush, but we think more stringent steps need to be taken. Like public floggings. Or laundering O.J. Simpson's prison togs. TNTers: come up with the next cut-throat anti-ambushing tactic employed by the Olympics.
The morals of this story
And now for the results of Contest #459: Some of you were just a little too morally condemnable, legally actionable and economically damaging with your responses to our contest asking for such ad campaigns. A salute, then, to those creative minds whose entries were winning, but could have effectively ended TNT and this magazine if we printed them (To Professor Joe Schwartz, in regards to your Huggies-birth control item: Icky-wicked):
First Prize: Any cigarette campaign. John Gardner, instructor, University of South Dakota, Vermillion, S.D.
Second Prize: Gallo Wine pours this questionable ad: A romantic scene is set, candles are lit, soft music is playing, a large dinner has been prepared. A priest is shown in his best blacks, laughing, enjoying the company, sitting at the other end of the table: three young altar boys, their capes half-off, drinking wine, giggling wildly. Tagline: Gallo Wine. Not everything gets finer with age. John Halligan, copywriter, Bernard Hodes Advertising, Philadelphia.
Third Prize: Consolidated Edison of New York launches a TV campaign taking advantage of New York's recently passed death penalty. In the spot, lights go out for three seconds, flash back on. "Con Ed. We'll be there." Phil Frankenfeld, writer, Milwaukee.
Entries for Contest #463 must be sent by March 27. Send entries to T.N.T. Contest #463, Advertising Age, 6500 Wilshire Blvd., Suite 2300, Los Angeles, Calif. 90048, or fax them to (213) 655-8157. Please include, legibly, your name, title, company, address and daytime phone number on the sheet with your entry. Users of the online Prodigy service can file T.N.T. entries to Ad Age through the Prodigy Bulletin Board. Top three winners win T.N.T.-shirts. Entries become property of Ad Age and cannot be returned.