Tri-Vision hires V-Chip agency

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Tri-Vision International, Toronto, named McGee, Best, Frank & Ingram, Nashville, Tenn., to handle a $5 million account promoting V-Chip technology.

Starting this May, Tri-Vision will sell V-Chip devices for $79 to $129 as an add-on to existing TV sets, allowing consumers to use the V-Chip technology to control what programs are watched in a household. Tri-Vision has exclusive rights to V-Chip technology, which it also will license to TV set-makers for less than $20 a set.

Copyright January 1998, Crain Communications Inc.

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