Triarc Beverage Group, White Plains, N.Y., narrowed the search for its first agency to handle Internet work to three shops: SF Interactive, San Francisco, and iDeutsch and Kaufman-Patricof Enterprises, both New York. The winner will develop separate Web sites and handle Internet advertising for the company's entire brand portfolio, including Snapple, Mistic and RC. The creative accounts for each brand continue to be handled by separate agencies. A decision is expected by the end of January, said Steve Jarmon, VP-advertising.
Copyright December 1998, Crain Communications Inc.