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Triarc's Mistic account to DiNoto/Lee

Published on .

Triarc Beverages named DiNoto/Lee, New York, to handle its $7 million-plus Mistic beverages account. Mistic is the first account at the new shop. Deutsch previously handled Mistic, but had to drop the brand to take on Triarc's Snapple. Deutsch, however, picked up media buying and planning for Mistic; Corinthian Media, New York, previously had media.

Copyright June 1997, Crain Communications Inc.

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