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TRIBAL DDB SELECTED AS MCDONALD'S AGENCY OF RECORD

Published on .

(April 27, 2001) -- Tribal DDB Worldwide, the interactive unit of Omnicom Group's DDB Worldwide, has been named U.S. interactive agency of record for McDonald's. DDB is already the lead agency for for the fast-food chain. The assignments that Tribal DDB is handling include e-commerce, digital consulting and technology marketing. The unit has been working on the business out of its Chicago office alongside the DDB office there. Tribal DDB also handles clients including Microsoft, PepsiCo and Unilever. -- Catharine P. Taylor

Copyright April 2001, Crain Communications Inc.

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