She said Jim Lecinski, general manager of the unit's Chicago office, is "redefining roles and job descriptions of the production department" and that staff would no longer be called producers.
"There will be a smoother work process so everything is more integrated and works better," the spokeswoman said.
The interactive unit also hired two project managers and named Cassandra Kovel, 36, solutions director, a post formerly called director of production, from senior manager-corporate development at sibling unit Organic. -- Kate MacArthur
Copyright July 2001, Crain Communications Inc.