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Tricon eateries fly with 'Star Wars'

Published on .

Tricon Global Restaurants, Louisville, Ky., debuted its new advertising tie-in with "Star Wars: Episode I the Phantom Menace,"' in which for the first time Tricon promotes its KFC, Pizza Hut and Taco Bell brands under one theme. The advertising, tagged "Come together," features KFC's Col. Sanders, Taco Bell's Chihuahua and a Pizza Hut spokescharacter. TBWA/Chiat/Day, Playa del Rey, Calif., handles.

Copyright May 1999, Crain Communications Inc.

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