Taco Bell posted a 2% quarterly decline, despite rolling out its Grilled Stuft Burrito and tie-in with Paramount Pictures' Tomb Raider film.
Sales for stores open at least a year at Pizza Hut increased 3%, while KFC sales grew 2%, continuing a positive trend for the fried chicken chain, but not as strong as its first-quarter boost of 3% -- KFC's best performance since the fourth quarter 1999.
The chains showed promise in their mid-April to mid-May period when each posted positive sales led by Pizza Hut with a 6% increase. However, Pizza Hut and Taco Bell sales dropped sharply in the following mid-May to mid-June period as Pizza Hut sales were down 1%, and Taco Bell sales fell 4%. KFC sales growth remained positive at 1% for the last four weeks of the quarter, due to a Spicy BBQ promotion. -- Kate MacArthur
Copyright June 2001, Crain Communications Inc.