Trio of finalists chase L.L. Bean

Published on .

L.L. Bean, Freeport, Maine, selected three finalists for its $15 million to $20 million account. They are FCB Worldwide, New York, and Minneapolis agencies Carmichael Lynch and Martin/Williams. Crispin Porter & Bogusky, Miami; Digitas, Boston; and Leagas Delaney, San Francisco, also were among seven agencies considered by consultant Pile & Co., Boston. Incumbent Mullen, Wenham, Mass., isn't participating.

Copyright September 2000, Crain Communications Inc.

In this article:
Most Popular