kicks off airfare shopping agent

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Business travel site The launched Intellitrip, a service that uses agent technology to scan the top five travel sites for the lowest published air fares.

To use Intellitrip, users must download a plug-in to the desktop, which works in conjunction with the Intellitrip site. After users checking the desired time and destinations, Intellitrip scans five travel sites: Microsoft Corp.'s, The, Preview Travel, Sabre Group's Travelocity and Internet Travel Network.

Revenue for the site will come from co-branded versions of the Intellitrip, available at the frequent flier site Web Flyer. It will also sell sponsorships for about $10 per thousand impressions, and ad banners between $20-$30 CPM.

Copyright November 1997, Crain Communications Inc.

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