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TripleDecker debut

Published on .

Pizza Hut will introduce TripleDecker Pizza this Sunday, and advertising will break next Thursday on NBC's "Must See TV." Ads for the TripleDecker pizza and other products will appear during NBC's Super Bowl telecast Jan. 28. TripleDecker pizza, which will sell for $9.99, is a combination of six cheeses between two thin crusts and topped with cheese and other toppings. Pizza Hut said it plans to spend $50 million on advertising to support the new product, via BBDO, New York.

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