×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TripleDecker debut

Published on .

Pizza Hut will introduce TripleDecker Pizza this Sunday, and advertising will break next Thursday on NBC's "Must See TV." Ads for the TripleDecker pizza and other products will appear during NBC's Super Bowl telecast Jan. 28. TripleDecker pizza, which will sell for $9.99, is a combination of six cheeses between two thin crusts and topped with cheese and other toppings. Pizza Hut said it plans to spend $50 million on advertising to support the new product, via BBDO, New York.

In this article:
Most Popular