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Tropicana blitzing N.Y. with 'Perfect' ads

Published on .

Tropicana Dole Beverages North America is launching a $5 million New York-only TV, radio, outdoor and print blitz today via FCB/Leber Katz Partners. The goal, said Tropicana, is to reach 13 million Big Apple residents with its "Perfect" campaign for Pure Premium.

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