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Tropicana brands fresh grapefruit

Published on .

Tropicana Dole, Bradenton, Fla., a division of the Seagram Co., said it licensed its brand name, Tropicana, to Green River Marketing, Vero Beach, Fla., for a line of branded fresh grapefruit. The line will be supported by print advertising, in-store demonstration and promotion; agency information was unavailable. Foote, Cone & Belding, New York, is Tropicana's juice shop.

Copyright November 1998, Crain Communications Inc.

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