Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Tropicana brands fresh grapefruit

Published on .

Tropicana Dole, Bradenton, Fla., a division of the Seagram Co., said it licensed its brand name, Tropicana, to Green River Marketing, Vero Beach, Fla., for a line of branded fresh grapefruit. The line will be supported by print advertising, in-store demonstration and promotion; agency information was unavailable. Foote, Cone & Belding, New York, is Tropicana's juice shop.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: