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Tropicana drops Leo Burnett

Published on .

Tropicana Products, Bradenton, Fla., a division of Seagram Beverage Group, ended its 10-year relationship with Leo Burnett Co., Chicago, which earlier was named to Coca-Cola's Fruitopia drink account. A new agency will be selected from among the agencies currently handling Seagram accounts. Possible successors are Ogilvy & Mather; Grey Advertising; Lord, Dentsu & Partners; Wells Rich Green BDDP; and TBWA Advertising, whose Chiat/Day unit once handled the Fruitopia account.

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