Tropicana Dole Beverages, Bradenton, Fla., has rolled a new fruit drink, FruitWise, into select markets backed by TV ads breaking Oct. 6 from Foote, Cone & Belding, New York. FruitWise is a chilled, blended fruit shake that comes in three flavors and two sizes, 10- and 30-ounce. The product, targeted to health-oriented adults, will be sold in Florida, Pittsburgh, Cleveland and St. Louis, a source close to the company said. Tropicana declined comment.
Copyright September 1997, Crain Communications Inc.