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Tropicana revamps Season's Best

Published on .

Tropicana Products, Bradenton, Fla., is restaging Season's Best juices and juice beverages with the introduction of an improved formulation, new packaging redesigned to better display the eight varieties and a first-ever national consumer print campaign. FCB Worldwide, New York, handles. Sep~arately, Tropicana awarded public relations and trade advertising for its juice business outside the grocery channel to Lewis & Partners. O'Connell, Norton & Partners, Chicago, previously handled.

Copyright April 2000, Crain Communications Inc.

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