Tropicana Products, Bradenton, Fla., on Friday will run a page ad in USA Today
promoting its Pure Premium Double Vitamin C With 100% E juice. The ad, which will stress the value of antioxidants, comes on the heels of a National Academy of Sciences report recommending increased intake of vitamin C through diet rather than supplements. FCB Worldwide, New York, handles.
Copyright April 2000, Crain Communications Inc.