Troubled Netscape's ad sales plummet

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Netscape Communications Corp. reported a tumble in fourth-quarter revenues from its Web site. But the ailing software company attributed the decline from the third quarter to a shift to revenue-sharing deals with partners that will benefit results in coming quarters.

Netscape said its site last quarter brought in $21 million in ad sales, transaction deals and revenue sharing. The site generated revenues of $20 million, $25 million and $27 million in the first three quarters.

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Copyright January 1998, Crain Communications Inc.

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