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Published on .

Budget Rent A Car's first commercial from new agency Publicis & Hal Riney, Chicago, has started running in eight major markets. The 30-second spot touts Budget's special daily rate for the Ford Ranger four-door, extended-cab pickup. NBC weatherman Al Roker does voice-over for the spot, part of a $5 million push that includes regional radio and newspaper. Riney won the $30
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