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True North, Bozell still talking about sale

Published on .

Agency sources say talks continue between True North Communications and Bozell Worldwide, the privately held agency True North could acquire as a sister network to Foote, Cone & Belding. True North is attempting to determine Bozell's value, said one source, a process that may delay any possible deal. FCB's retention of the $165 million Mazda Motor of America account may have removed some urgency from the talks, though sources close to FCB and Mazda say the relationship won't be secure until Mazda's slumping sales turn around.

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