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TRUE NORTH GETS CIRCUIT CITY WORK

Published on .

(March 26, 2001) -- Circuit City today confirmed the Chicago office of True North Communications' FCB Worldwide will lead the consumer electronics retailer's business.

Richmond, Va.-based Circuit City has parted ways with Omnicom Group's TBWA/Chiat/Day, of Playa Del Rey, Calif., which has worked on the account since August 1999.

Under the new arrangement, Circuit City will keep a portion of its ad business in-house, though a spokesman declined to specify which part. In the past, the retailer has handled media buying and other ad duties in-house.

Circuit City made the shift to FCB because it wanted to take advantage of the agency's ability to integrate marketing across multiple marketing vehicles, according to the spokesman, who declined to comment on why the company split with TBWA or whether FCB was awarded the business without a review.

A TBWA spokesman could not immediately be reached for comment. Circuit City spent about $390 million in national media in 2000, the spokesman confirmed. It remains unclear how much it plans to spend this year. --Tobi Elkin

Copyright March 2001, Crain Communications Inc.

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