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True North lets Chrysler staffers try for jobs at BBDO’s PentaMark

Published on .

True North Communications said it would allow the 300 employees who work on the DaimlerChrysler business to vie for jobs at BBDO Worldwide's PentaMark Worldwide, which in November won the $2.4 billion consolidated global DaimlerChrysler account, formerly split between FCB and BBDO. An FCB insider, however, said BBDO is expected to add only about 100 staffers. Meanwhile, True North said it is close to an agreement to allow Mike Vogel, president-CEO of FCB Worldwide's Southfield office, to take the top post at PentaMark. FCB staffers who do not join PentaMark or find work elsewhere will be laid off in early February. The FCB spokeswoman said she couldn't confirm any layoff figures and calls to several BBDO, Troy, Mich., executives weren't returned.

Copyright December 2000, Crain Communications Inc.

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