True North revamps healthcare operation

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True North Communications, Chicago, is consolidating its healthcare offerings in an effort to create a stronger global presence in that field. FCB HealthCare becomes the primary advertising brand worldwide with the addition of the international offices of Bozell Global Healthcare, which remains a second brand in the U.S. with clients including Bristol-Myers Squibb Co. and Merck & Co. The lead agency encompasses three regions: FCB HealthCare East, FCB HealthCare West (formed by merging FCB HealthCare's San Francisco office with Fair Riley Call/Bozell, Costa Mesa, Calif.) and FCB HealthCare International. The restructuring also includes consolidating healthcare interactive offerings under 2-year-old Xygote Interactive, previously a unit of Fair Riley Call/Bozell. ProHealth becomes True North's medical education brand. John Loden, president-CEO of FCB HealthCare, becomes chairman-CEO of the enlarged agency. Other appointments include: Jackie Reed to president of FCB HealthCare West from president of Fair Riley Call/Bozell; Tom Domanico to president of FCB HealthCare East from general manager of FCB HealthCare, New York; and Neil James to director of global business development of FCB HealthCare, from general manager of FCB HealthCare, San Francisco.

Copyright June 2000, Crain Communications Inc.

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