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True Value partners with radio program

Published on .

True Value is partnering with nationally syndicated radio program "On the House," featuring James and Morris Carey. The deal integrates True Value into the Carey brothers' program, heard on stations around the country from 9 a.m. to 1 p.m. EST on Saturdays, via commercials, interviews and sponsorships of some of the show's features. The partners' Web sites, truevalue.com and onthehouse.com, also will link to each other.

Copyright February 2001, Crain Communications Inc.

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