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True Value touts NFL promo

Published on .

Cotter & Co.'s True Value hardware stores will ramp up its National Football League sponsorship later this fall with a series of commercial vignettes showcasing the nominees for the NFL Man of the Year award, which True Value sponsors. The spots will run during NFL games on ESPN. Leo Burnett USA, Chicago, handles ads for True Value; NFL Properties, New York, helped to put together the promotion.

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