Trust-e, an online privacy seal program, hired RD/Fox as its advertising agency of record. RD/Fox is creating a brand awareness campaign, slated to break in a few weeks, that focuses on Trust-e's efforts to educate consumers about how to protect their privacy on the Internet before the beginning of the online holiday shopping season. The company plans to assess the success of the campaign by measuring consumer recognition of the Trust-e Privacy Seal. Billings were not disclosed.
Copyright October 1999, Crain Communications Inc.