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Published on .

(April 3, 2001) -- TRUSTe, a leading privacy seal program, announced today that it will partner with Mailshell.com, a free service that prevents consumers from receiving junk e-mail. TRUSTe monitors the market for adherence to privacy policies by "seeding" the commercial e-mail marketing lists of its licensees; the company also acts as a watchdog over list rental practices and compliance with unsubscription requests. Mailshell's technology will allow TRUSTe to monitor lists anonymously, enabling the company to determine if any licensees resell or market their e-mail lists without user permission or in violation of stated privacy policies. -- Bonnie Tsui

Copyright April 2001, Crain Communications Inc.

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