TRUSTe WANTS TO EXPAND PRIVACY PROTECTION TO WIRELESS REALM

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(June 19, 2001) -- Online privacy advocate TRUSTe, Washington, D.C, has launched a new program to improve consumer understanding of the use of personal information and expand current privacy protections beyond the Internet into cell phones, personal digital assistants and other devices.

The TRUSTe Privacy Symbols and Labels Initiative will work with government, advocacy and industry groups to develop a new privacy policy. The initiative also hopes to develop a privacy label, similar to the Food and Drug Administration's "Nutritional Facts" panel, which will summarize key privacy practices such as information sharing, location tracking and compliance mechanisms. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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