×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TRUSTe issues privacy challenge

Published on .

TRUSTe unveiled the TRUSTe Challenge, calling upon the Internet industry to adopt Web site privacy rules, and inviting people to sign a petition on its site. The campaign comes in response to a survey in which the nonprofit online organization polled the 100 most popular Web sites and found that 80% have not posted a privacy policy, explaining how a user's personal information will be used and with whom it will be shared.

Copyright October 1997, Crain Communications Inc.

In this article:
Most Popular